THE FRACTIONAL CMO FOR HIGH-GROWTH B2B TECH
Elite GTM Strategy.
AI-Driven Execution.
You don’t need another strategy document. You need a senior operator who has launched products across North America, the Middle East, and India.
AI-powered execution. Zero onboarding lag. Direct-to-outcome focus for technical founding teams.
WHAT WE DO
Strategic Marketing Leadership
Without the Full-Time
Overhead.
As your TotalCMO, I step in as an hands-on fractional partner to align your product, sales, and marketing teams, leveraging Al smartly to deliver in weeks what typically takes months.
Marketecture and Positioning
Translating complex technical solutions into market-ready messaging that ensures consistency and improves MQL-to-SQL conversion.
GenAl-Powered GTM Strategy
Utilizing cutting-edge Al tools to personalize reach-outs, automate content, and optimize lead processing for high efficiency.
Customer Advocacy and Branding
Strengthening customer marketing, advocacy, and install base revenue, along with elevating brand awareness and improving analyst relations.
Our Methodology
The TotalCMO 90-Day Acceleration Framework
01
Days 1–30
The Audit & Alignment
I embed with your product, sales, and marketing leaders to identify the “clog” in your growth. We audit your current positioning, ICPs, and competitive standing to build a data-backed Strategic Roadmap.
02
Days 31–60
Architecture & Automation
We shift from planning to building. I overhaul your brand narrative for “Challenger” impact and implement the GenAI-First workflow. We build the sales playbooks and ABM frameworks required to win in complex domains.
03
Days 61–90+
Velocity & Execution
With the foundation set, we move into high-gear execution. I lead your team to launch integrated campaigns, drive analyst relations, and optimize the funnel for a 10%+ lift in conversion.
Why Us
The Strategic Architect
30 Years of Global GTM Leadership, Accelerated by GenAI.
Most B2B tech companies don't need another marketing manager; they need a Market Architect.
I bridge the gap between high-level strategy and lean, modern execution. Having led marketing for global leaders like Plex, Newgen, and Model N, I specialize in transforming complex solutions into market-leading brands.
Whether you are disrupting an incumbent or scaling into the US market, I provide the senior leadership you need without the $300k+ overhead of a full-time hire.
Success Stories
Strategic Impact in Action
Turning complex market dynamics into competitive moats through precise positioning and operational excellence.
The Global Brand Modernizer
Challenge30-Year-Old Enterprise Platform with fragmented messaging, MEA/Asia roots, and zero Western recognition.
Unified low-code/no-code positioning; global marketecture validated by Gartner and Forrester.
88% business sourced by marketing; 22% increase in US SOV.
The Challenger Growth Engine
ChallengeCloud-Native Manufacturing ERP breaking into accounts locked into legacy SAP and Oracle ecosystems.
Two-tier ERP strategy and Challenger-style thought leadership to disrupt the status quo.
Scaled 3X in 5 years; major acquisition; #1 lead-gen asset.
The AI-Driven Efficiency Lab
ChallengePharma & High-Tech sector facing 75% marketing headcount reduction post-PE transition.
GenAI-first workflow integration and AI-driven campaign personalization for lean execution.
GTM maintained; 10.5% conversion lift; +39 NPS increase.
Positioning for a Competitive Advantage
ChallengeEngineering and IT Solutions firm perceived as a software reseller rather than a strategic partner.
Strategic narrative around E2O, Octave EAM + ImageGrafix to elevate brand value.
Shifted conversation to asset maturity; converted major opportunities in weeks.
“Hemant didn’t just give us a marketing plan; he gave us a new way to win. Within 90 days, he helped us distill our complex E2O offering into a sharp, competitive narrative and deployed an AI-driven GTM engine. His ability to bridge deep strategy with immediate execution is uncommon in the industry.”
Venkat S, SVP and Managing Director
ImageGrafix Software FZCO, Dubai
Contact Us
You Already Know Something's Wrong.
The pipeline doesn’t lie. Neither do I. One conversation — no agenda, no deck. Just thirty years of knowing exactly what needs to change, and how fast it can.
Hemant.Makhija@totalcmo.com
